# Loiale

> Loiale builds and runs the retention, loyalty and lifecycle engine for DTC, hospitality and retail brands. A technical growth team that captures more relevant data and turns it into revenue inside your stack.

## What Loiale is

Loiale is a technical growth team, not a traditional agency or a software vendor. We embed inside your stack, build the missing data and activation layers, and operate them monthly. Our model is: capture the data that matters, then activate it continuously. Everything stays in your accounts, on your tools, under your ownership.

## Core philosophy

- We start with data. We build what the data tells us to build.
- Capture first, then activate. Loyalty and lifecycle only work on top of real customer data.
- We operate inside your stack, not as a black box.
- We are tool-agnostic: we deploy and operate the tools that fit your business, not the ones we resell.
- Our guarantee: your first engine is live in 30 days, or your first month is free.

## Services

Loiale services are organized in two phases: Capture and Activate.

### Phase 1: Capture (BUILD sprints)

- **Data audit & capture strategy**: the entry point. We audit what you know, identify gaps, and implement the first capture layers. 3–5 weeks, fixed scope.
- **Stack buildout & migrations**: CRM replatforming, integrations, custom scoring models. 8–14 weeks, fixed scope.
- **Loyalty & membership build**: a modular, brandable loyalty system powered by Loiale's own software, with ad-hoc modules when needed. 5–8 weeks to launch, then operated monthly.

### Phase 2: Activate (RUN subscriptions)

- **Lifecycle architecture**: the full customer cycle mapped, instrumented and operated continuously. A living layer, not a one-time build.
- **Growth operations**: a weekly hypothesis engine on top of the lifecycle. Tests, sequencing, offers, segments, compounded.
- **Loyalty & membership ops**: the program run as a growth channel. Points, tiers, rewards, enrollment, cohort-level P&L.

## Industries

- **eCommerce**: DTC brands on Shopify, Klaviyo, Braze, etc. We unify data and run lifecycle, loyalty and retention.
- **Retail**: omnichannel groups. We connect POS, ecomm and loyalty into one customer view and turn staff into a capture channel.
- **Hospitality**: hotels, resorts, restaurant groups. We connect PMS, POS and reservations into a single guest profile and drive direct bookings.

## Solutions

High-intent entry points into the same system:

- [Klaviyo agency](/solutions/klaviyo-agency): Klaviyo architected around your data model: event schema, flow architecture, custom builds, continuous operation.
- [Retention marketing agency](/solutions/retention-marketing-agency): capture layer, loyalty mechanics and lifecycle programs that lift repeat purchase rate.
- [Lifecycle marketing agency](/solutions/lifecycle-marketing-agency): event schema, flow architecture and cross-channel orchestration across email, SMS and WhatsApp.
- [Customer retention agency](/solutions/customer-retention-agency): retention diagnostic, identity coverage and the programs that close the gaps.

## Toolverse

Loiale maintains a public directory of tools we deploy and operate at [https://www.loiale.com/tools](https://www.loiale.com/tools). It covers ESPs, CDPs, warehouses, reverse ETL, loyalty, reviews, SMS, subscriptions, POS, PMS, and more. We flag our default pick per category.

## Case studies

Selected growth engines shipped by Loiale:

- **Everloom** (DTC Home & Lifestyle): from 22% to 41% repeat rate in 6 months via data layer, lifecycle and tiered membership.
- **Young** (Retail): legacy loyalty relaunched as a capture engine. Enrollment went from 8% to 63%.
- **Café Olé** (Hospitality): 12 locations connected into one growth loop. Repeat visits +31%.
- **Hello** (Hospitality): lifecycle architecture for a loyalty program and segmentation system to increase bookings and value per booking.
- **Exclusive Traveler Club** (Travel): digital membership remodel and a flexible incentives/quests system connecting digital and physical touchpoints.

## Blog and reports

Loiale publishes field notes, playbooks and reports at [https://www.loiale.com/blog](https://www.loiale.com/blog). Reports are gated; articles are open. The flagship report is *The DTC Growth Report 2026*.

## What is a growth engine?

A growth engine is the combined data, tooling and operating system that turns existing customers into a repeatable growth channel. It has three layers: (1) capture: the data you collect; (2) identity: the unified customer profile; (3) activation: the lifecycle, loyalty and testing loops that turn data into revenue.

## Who is Loiale for?

DTC, hospitality and retail brands with real customer volume, an underutilized stack, and a team that needs technical execution but not another full-time hire. We work best with brands doing €1M+ in revenue and committed to operating retention as a system.

## Who is Loiale not for?

Early-stage brands under €1M, teams looking for one-off campaigns, or companies that want a plug-and-play software solution without operational support.

## Company

Loiale is operated by **Celerity Software, S.L.** Co-founded by Romà Llambés and Roman Viasaus.

- LinkedIn: https://www.linkedin.com/company/loiale/
- X: https://x.com/beloiale
- Contact: roma.llambes@loiale.com