Jaume Ros
Loiale team
Part of the Loiale team. Ten years building retention systems for DTC and hospitality brands across Europe. Writes about lifecycle engineering, first-party data, and loyalty design that actually captures.
Profile updated Aug 5, 2026
- METHODOLOGY
A technical growth system is not a campaign calendar
- METHODOLOGY
How we measure retention
- RESEARCH
DTC retention benchmarks: methodology
- RESEARCH
DTC retention benchmarks 2026
- GUIDE
Retention agency vs in-house CRM team
- GUIDE
Retention partner vs Klaviyo agency
- GUIDE
DTC retention KPIs that matter
- GUIDE
DTC customer data audit checklist
- GUIDE
Klaviyo data model for DTC
- GUIDE
DTC loyalty program economics
- GUIDE
DTC CRM migration playbook
- GUIDE
What a lifecycle team actually owns at a DTC brand
- GUIDE
How a DTC brand should choose a technical growth partner
- SELECTION GUIDE
Email and SMS stack selection guide
- SELECTION GUIDE
Loyalty platform selection guide
- SELECTION GUIDE
Subscription platform selection guide
- SELECTION GUIDE
Customer data stack selection guide
- SELECTION GUIDE
Reviews and UGC platform selection guide
- REPORT·Jul 21, 2026·38 min
The DTC Growth Report 2026
Retention marketing benchmarks from 68 DTC brands ($5M–$100M). The seven operating patterns that separate compounding brands from those refinancing paid media, with thresholds and headcount data.
- REPORT·Nov 4, 2026·20 min
The First-Party Data Playbook
First-party data strategy for DTC brands: a 90-day plan to rebuild the data layer. Event model, identity resolution, warehouse activation, and the seven mistakes that keep operators stuck for years.
- REPORT·Aug 12, 2026·16 min
Loyalty That Actually Captures
Loyalty program design for DTC brands: why points-per-euro leaks margin, four archetypes that actually retain (tiered access, member pricing, progress-based, hybrid retail), and how to pick one.
- ANALYTICS·Jul 28, 2026·11 min
Why your LTV number is wrong (and how to fix it)
Customer LTV calculation for DTC brands: why the AOV × frequency × margin formula is wrong, the five failure modes we see in every audit, and a defensible framework at 90/180/365 days.
- PLAYBOOK·Jul 22, 2026·10 min
The 30-day first engine
How to launch a retention program in 30 days: the audit, the first flow, the holdout, and the trap of confusing discovery with delivery. What actually ships when Loiale onboards a DTC brand.
- PERSPECTIVE·Jul 15, 2026·9 min
Stop calling it CRM. It is a growth engine.
CRM vs retention engine: why the 1998 category name caps every DTC brand that still uses it. The five moves: rename, reporting line, warehouse-first tooling, hypothesis discipline, P&L.
- SYSTEMS·Aug 3, 2026·22 min
Agentic CRM: turning your existing stack into a decision engine
Agentic CRM is not another tool. It is seven layers (signals, diagnosis, decision, execution, experimentation, learning and human judgment) that turn a DTC brand's existing stack into a system that decides the next best action per customer.
- SYSTEMS·Aug 4, 2026·21 min
Agentic customer experience: one decision layer for the whole customer
Most customer experience automation automates sending, not deciding. The agentic version puts one decision layer across lifecycle, loyalty, retail and service, and runs it through the tools a DTC brand already owns.