The technical growth team DTC brands
do not need to hire.
Loiale builds and runs the lifecycle, loyalty and customer-data systems behind repeat purchase, inside your existing stack. Tool-agnostic. Outcome-owned.
Built in your stack · You keep everything · Operated monthly
Guarantee · Your first engine live in 30 days, or your first month is free.
De Kiska rebuilt its repeat-purchase engine on Klaviyo + Shopify.
Revenue teams that trust Loiale
Outcomes, not output
The shift from a campaign mindset to a technical growth system.
Instead of more campaigns. We do not add volume to a broken cycle. We map the full customer cycle and operate it continuously.
Instead of new platform. No forced migration. We build capture, identity and scoring in the tools you already use.
Instead of loyalty sign-ups. A program is only successful if it changes cohort behaviour and margin, not enrollment count.
Instead of fixed playbook. Every month we run a hypothesis queue, read the results, and feed the winners back into the engine.
You already have the customers. You don't have the engine.
Your best channel is buried in your database.
Existing customers drive 60–80% of revenue for mature DTC brands, yet retention is the least resourced function on the team.
Your stack is 20% utilized.
Klaviyo, Yotpo, Shopify, Recharge, Segment. You're paying for enterprise features that never get built, tested, or run.
Nobody owns the growth loop.
A CRM manager sends emails. A CMO sets goals. No one has the technical bandwidth to actually build the system that connects them.
How a DTC brand’s data becomes a decision, and a decision becomes revenue.
The Loiale system is one retention loop, running continuously inside your existing stack: signals, diagnosis, decision, execution, learning. Five steps, and the last one feeds the first.
Step 1: Signals
What data does a DTC retention system actually read?
Every behavioural and commercial signal the brand already owns, unified into one customer profile.
- Purchase, browse and cart events
- Subscription, loyalty and store-credit state
- Support tickets, reviews and prior message exposure
Step 2: Diagnosis
How do you turn customer data into a decision?
Signals become live customer states, not static segments rebuilt by hand each month.
- Near a second purchase, or drifting after the first
- Losing intent, but not on price
- High LTV, so not a discount candidate
Step 3: Decision
How do you decide the next best action?
For each state we define what should happen next, on which channel, and what it is worth in margin.
- Next best action and channel priority
- Incentive weighed against contribution margin
- Timing, suppression, and when to send nothing
Step 4: Execution
Where does the work get built?
Every decision is built inside your existing stack. No proprietary platform, no migration tax.
- Flows, campaigns and journeys in your ESP or CDP
- Loyalty, referral and post-purchase mechanics
- Email, SMS, push and service actions orchestrated together
Step 5: Learning
How is impact measured?
Results are read as incremental revenue, then written back into the signal layer as the next hypothesis.
- Holdouts and incrementality over surface attribution
- Anomaly detection: repeat-rate drops, over-pressure, dead flows
- Each test result becomes the next hypothesis
Phase 1 · Capture
Everything that helps capture more relevant customer data.
Phase 2 · Activate
Everything that turns that data into revenue, improved continuously.
We start with data. We build what the data tells us to build.
Your first engine live in 30 days.
A timeline with real deliverables at every checkpoint, not a slide deck.
Your first engine goes live.
We clean your data, define your best-fit segments, wire the first signals, and ship one working system inside your stack.
- Audit of stack, data model, and every live flow
- Best-fit segments + first signals wired
- One end-to-end system running in production
New systems, shipped continuously.
We build the systems that fit your brand, layer in the full lifecycle, and tune as real results come back.
- Loyalty tiers + lifecycle architecture live
- Systems shipped, documented, reporting-ready
- AI personalization and testing loop turned on
The engine runs, you own it.
Every automation lives inside your own tools, documented. Loiale's operators run it monthly, while you keep full ownership.
- Full documentation + team enablement
- Monthly ops with a senior pod
- Weekly reporting on repeat rate, LTV, payback
Brands people come back to, running on systems they own.
Three industries. One engine, tuned.
Ecommerce
Post-purchase, replenishment, and VIP flows that turn one-time buyers into subscribers.
See the playbook →
Hospitality
Guest lifecycle, loyalty tiers, and direct-channel programs that reduce OTA dependency.
See the playbook →
Retail
In-store + online loyalty, occasion-based automation, and CRM-driven promos.
See the playbook →The engine, in production.
De Kiska
Built · Loyalty tiers, post-purchase, replenishment automation.
Runs · Monthly campaign cadence + VIP program ops.
Exclusive Traveler Club
Built · Digital membership redesign + ultra-flexible quests/incentives linking digital and on-property.
Runs · Rebooking automation + CRM operations.
Hello
Built · Trip-search data layer, booking funnel personalization, and abandoned search recovery.
Runs · Post-trip lifecycle and repeat-trip rebooking loops.
Café Olé Clubworking
Built · Membership program, in-store + digital CRM unification.
Runs · Occasion-based campaigns and retention flows.
Metrics reflect representative engagements. Full case data available on request.
Not another SaaS. Not another traditional agency.
A technical growth team with deep tooling expertise and the ability to build custom inside your stack.
| Capability |  | SaaS tool | In-house hire | Traditional agency | Freelancer |
|---|---|---|---|---|---|
Technical operators + AI | |||||
Custom builds inside your stack | |||||
Deep tool expertise (Klaviyo, Shopify, Segment, Yotpo…) | |||||
Built inside your stack | |||||
Strategy + execution | |||||
Time to value < 90 days | |||||
Outcome-priced retainer |
We are explicit about what Loiale is not, so you know exactly what you are buying.
- No forced platform. We use the best-fit tools for your stack: third-party, owned, or custom-built.
- No generic flow library. Nothing is copied from one brand to the next.
We operate inside the platforms you already run.
Tool-agnostic. Deep expertise in the stack that matters.
Questions, answered.
Build the engine, or have us run it.
Some brands need the foundation first. Others need operators in the work right now. Loiale can help both.
Build the engine.
For brands with messy data, underutilized stacks, or no owner for the growth loop. In 90 days we build the foundation inside your tools. You keep it.
- Data model + segmentation
- Loyalty + lifecycle architecture
- First engine live by day 30
Run the engine.
For brands that already have the stack. Our operators plug in and run retention, lifecycle, and personalization from the same data and segments.
- Monthly campaign + flow ops
- AI personalization tuning
- Weekly reporting on the P&L
Not sure which path fits? Book a 30-minute call
Priced by customer base and program scope.
For DTC brands doing $5M–$10M/year
- Behavioral email lifecycle (post-purchase, win-back, replenishment, VIP)
- SMS and push notification flows
- Loyalty program setup and monthly operations
- Customer segmentation and data hygiene
- Monthly LTV and repeat rate report
- Analytics dashboard
- Slack access + weekly async updates
For DTC brands doing $10M–$50M/year
- Includes everything in Customer Squad
- Advanced behavioral segmentation and LTV models
- A/B testing program across all channels
- Ad-hoc project allocation (integrations, seasonal builds, automations)
- Support automation setup and operations
- Quarterly strategy session
- Onboarding email automation
- Bi-weekly calls with your team
For DTC brands doing +$50M/year
- Includes everything in Customer Team
- Custom app or platform builds included (loyalty app, POS integration)
- Multi-market and multi-brand operations
- Dedicated team lead assigned to your account
- Weekly strategy calls
- Advanced analytics dashboard
- Priority engineering support
Ready to grow? Let's talk.
A 30-minute call with an operator. We'll map the revenue you're leaving in your database.