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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Ecommerce platformLoiale pick

Shopify / Plus

The default DTC platform.

eCommerceRetailCommerceStorefront

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WHAT IT IS

Ecosystem depth, fast setup, works from $0 to $500M+ on Plus. Where 80% of brands we work with live.

LOIALE PICK · Ecommerce platform

When a client asks us "which one" in this category, this is the default answer. Others can be right for edge cases, but this is where we start.

OPERATING REVIEW

The commerce layer behind most of the DTC stacks we instrument. Assessed on event fidelity, identity handling and how cleanly it feeds the customer profile.

Reviewed by Jaume Ros·Last reviewed 2026-08-05·Tier A

SERVICES THAT DEPLOY OR OPERATE THIS

BUILD · SPRINT

Data audit & capture strategy

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BUILD · SPRINT

Stack buildout & migrations

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Alternatives in Ecommerce platform

Shopify alternative with stronger native B2B.

Salesforce Commerce Cloud

Enterprise commerce.

Headless commerce for fashion and lifestyle.

Headless composable commerce.

German-native ecommerce platform.

WordPress ecommerce.

Not sure which to pick?

We deploy and operate Shopify / Plus.

Tell us your stack. We'll tell you if Shopify / Plus is the right fit, or which alternative to pick, and run the migration ourselves.