Direct bookings, repeat guests, one profile per person.
Hotel groups, restaurant groups and travel brands lose to OTAs and third parties because they don't own the guest. We connect PMS, POS and reservations into a single guest view, then run lifecycle across email, WhatsApp and on-property so the second visit is direct.
What we usually walk into.
OTAs own the guest relationship.
Booking.com knows more about your guest than you do. Direct-book share is stuck below 30%.
Reservations, PMS and POS live in silos.
The guest at check-in, the diner at dinner, and the spa customer are three profiles. Nothing connects them.
Pre-stay and post-stay comms are generic.
One template for everyone. Zero preference data, zero personalization, zero upsell attempt.
Repeat visits happen by accident.
No lifecycle, no rebooking play, no membership. Guests leave and you hope they come back.
Capture the data. Turn it into business.
In hospitality the guest is fragmented by system. PMS, POS, reservations, spa, membership. Each owns a slice. We build the identity spine and layer capture into every touchpoint from booking confirmation to post-stay.
- Unified guest profile across PMS, POS, reservations and CRM
- Pre-stay and post-stay preference capture (room, dietary, occasion, activities)
- Membership and status programs designed as capture engines
- WhatsApp and messaging channels wired into the profile
- In-property mechanics: incentives, quests, digital passes tied to identity
Once the guest is one profile, activation becomes journeys. Pre-stay upsell, on-property engagement, post-stay rebooking, and lifecycle-driven membership that moves guests from OTA-sourced to direct.
- Pre-stay journeys: upsell, upgrade, preferences, on-property offers
- On-property comms: WhatsApp concierge, activity nudges, quests
- Post-stay: review, rebook, referral, and membership enrollment
- Direct-book conversion mechanics (member rates, wallet passes, ranking incentives)
- Segmented offers by guest value, source, and life stage
When Loiale is a fit
- You have multiple properties, rooms, or covers and a meaningful repeat-guest opportunity.
- Your PMS, POS or reservation system has an API or existing data export we can pipe into a profile.
- Direct-book share matters to you, and you are ready to invest in owned guest relationships.
- You want a unified guest profile across touchpoints, not another siloed loyalty app.
When we are not a fit
- ×You are a single-location business with no booking system or CRM to connect to.
- ×Your core systems are closed and you can't give us read access or API keys.
- ×You are purely dependent on OTA volume and not trying to build direct share.
- ×You want a templated email sequence without any guest data work. The data layer is the prerequisite.
What Hospitality stacks tend to look like.
We're stack-agnostic, but these are the tools we plug into most in hospitality. Click any to see how we use it.
Hospitality brands we've built for.
Young
One membership across hotels, workspaces, coffee and restaurants.
Young is a venture group running hotels, coworking spaces, cafés and restaurants. Each venue captured its own guests. We built one membership layer that turns every venue into a capture point for the whole group.
Read case studyCafé Olé
A hospitality group with 12 locations, one growth loop.
We connected POS, reservations and marketing into a single customer view and shipped a lifecycle program that lifted repeat visits by 31%.
Read case study- La Burguesa
From anonymous footfall to 34k identified guests in one quarter.
Most guests paid, ate and disappeared. We turned the table, the till and the delivery order into capture points and built the loop that brings them back.
Read case study
Services that fit hospitality.
Data audit & capture strategy
The entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Lifecycle architecture
The strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Loyalty & membership build
A modular loyalty system, built around your brand and operated by us. Not a points plugin.
Growth operations
The execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Questions we get from hospitality teams.
We use Mews / Opera / Cloudbeds. Do you integrate?
Yes. We've built pipelines from all the major PMS platforms into unified profiles. Timing depends on API access and the scope of the source data.
Does membership work for boutique groups?
Especially for boutique. A well-designed membership is the fastest lever to move share from OTAs to direct, and to justify a premium guest experience.
Can you build for restaurant groups without rooms?
Yes. The same identity + lifecycle model applies to F&B: reservation history, dietary preferences, occasion data, WhatsApp reminders, loyalty and referral.
Want the same for your hospitality brand?
30-minute diagnostic. We'll tell you where your capture and activation layers are leaking, and what to build first.
Request a call