"Loiale has provided us with a platform that is flexible enough to meet our specific needs. It’s not a one-size-fits-all solution, and that’s exactly what we were looking for. We’ve reached great milestones in a short time, and we’re excited for what’s to come.

Romain Le Boulaire — Founder of Café Olé Clubworking

About the brand

Café Olé Clubworking is a coffee chain with a unique focus on offering collaborative workspaces in a cozy and professional environment. Founded in Madrid, the chain quickly expanded to other Spanish cities, creating a community of freelancers, entrepreneurs, and remote teams looking to enjoy great coffee while working or meeting in a comfortable and dynamic space.

The challenge

Café Olé Clubworking dreamed of a tailor-made loyalty program

From the start, Café Olé Clubworking sought a loyalty solution that would not only reward its customers but also strengthen the community around its collaborative workspaces. However, they faced three main challenges:

1. Complete control over customer data: Café Olé wanted a solution that reflected its community and collaboration-driven culture, not a standard one-size-fits-all approach.
2. Complete control over the data: The brand wanted to manage its loyalty program without relying on third-party algorithms or external platforms that could limit its direct relationship with customers.
3. Cost-effectiveness: Traditional loyalty programs and the development of dedicated apps were too costly for their strategy.

Solution

Loiale created an easy-to-use platform with a wide range of integrations for Café Olé Clubworking.

By partnering with Loiale, Café Olé Clubworking implemented a highly customized and cost-effective loyalty program that seamlessly integrated with their operational systems and business goals.

Key features of the program:

• Lightning-fast onboarding: Loiale provides a quick onboarding process with multiple authentication options (Google, SMS, Apple ID, and others), allowing customers to register quickly and effortlessly. This ensures easy enrollment and fast adoption of the loyalty program. In Café Olé’s case, onboarding started with Google.
• Personalized program: Loiale designed a flexible program tailored to Café Olé’s specific needs, allowing the brand to maintain complete control over customer interactions and data management.
• Easy integration: The program integrated directly with Café Olé’s point-of-sale system, simplifying loyalty management from the café terminals.
• Engaging gamification: Gamification elements were added, allowing customers to earn rewards by completing challenges and actively participating in the Clubworking community. This increases engagement both inside and outside the physical space.
• Immediate rewards: From the moment of registration, customers receive instant rewards, creating a positive and motivating experience right from the start.

"Loiale made everything easy. Fast sign-ups, instant rewards, and a program tailored to us. Our customers love it, and it’s really helped us build a stronger community."

Results

8,000 active customers in just 40 days

Thanks to the implementation of the loyalty program with Loiale, Café Olé Clubworking saw impressive results in a short period:

• 3.3x increase in member spending versus non-members: Loyalty program members not only visit more often but also spend significantly more during each visit.
• 8,000 enrolled and active customers in just 40 days: In just over a month, the program attracted a large base of loyal users, strengthening Café Olé’s community.
• 164% increase in visit frequency: Customers who used to visit the cafés sporadically now come more regularly, driven by the loyalty program incentives.

Testimonial

"Loiale has been a key partner in building a loyalty program that reflects our vision of community and collaboration. Thanks to the platform’s flexibility, we’ve managed to increase both the frequency of visits and customer spending, all while maintaining full control over our data and customer relationships."

Romain Le Boulaire — Founder of Café Olé Clubworking

Next steps

With more than 8,000 active members in its loyalty program, Café Olé Clubworking continues to evolve its strategy by adding new features that further incentivize engagement and a sense of belonging. In collaboration with Loiale, they are exploring innovative ways to "surprise and delight" their customers, making the café experience more than just transactional, and strengthening their mission to be the best space for collaborative work and coffee enjoyment in Spain.

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