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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Loyalty & membership

Annex Cloud

Enterprise loyalty for global retail.

eCommerceRetailHospitalityLoyaltyRetention

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WHAT IT IS

Built for multi-region programs and complex reward economics.

OPERATING REVIEW

This tool is listed in the directory. We have not yet published a named operating review from delivery work. When we do, it will appear here.

Alternatives in Loyalty & membership

Loyalty platform for serious DTC brands on Shopify.

Loyalty inside the Yotpo suite.

Entry-level Shopify loyalty.

Stamped Loyalty

Loyalty inside the Stamped suite.

Enterprise loyalty platform for retail.

Friendbuy Loyalty

Loyalty and referral in one platform.

Not sure which to pick?

We deploy and operate Annex Cloud.

Tell us your stack. We'll tell you if Annex Cloud is the right fit, or which alternative to pick, and run the migration ourselves.