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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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BigQuery

Google's serverless warehouse.

eCommerceRetailHospitalityWarehouseSQL

WHAT IT IS

Cheap at rest, pay per query. Fits brands already on GCP or heavy on GA4 exports.

Alternatives in Data warehouse

Cloud warehouse. Default for mid-market and up.

AWS-native warehouse.

Lakehouse. Warehouse + ML in one.

Not sure which to pick?

We deploy and operate BigQuery.

Tell us your stack. We'll tell you if BigQuery is the right fit, or which alternative to pick, and run the migration ourselves.