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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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WhatsApp & conversational

Charles

WhatsApp-first for European DTC.

eCommerceRetailHospitalityWhatsAppConversational

WHAT IT IS

Conversational commerce, campaigns and journeys. Strong in DACH, growing in Southern Europe.

OPERATING REVIEW

This tool is listed in the directory. We have not yet published a named operating review from delivery work. When we do, it will appear here.

Alternatives in WhatsApp & conversational

Cross-channel: WhatsApp, web push, app push, email.

WhatsApp API + journey builder.

WhatsApp for Shopify.

WhatsApp Business API for mid-market.

Multichannel messaging infrastructure.

Enterprise CPaaS, strong in hospitality.

Not sure which to pick?

We deploy and operate Charles.

Tell us your stack. We'll tell you if Charles is the right fit, or which alternative to pick, and run the migration ourselves.