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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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ReferralLoiale pick

Friendbuy

Referral platform with deep tracking.

eCommerceRetailReferralAcquisition

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WHAT IT IS

Configurable rewards, fraud detection, strong reporting. Works standalone or paired with loyalty.

LOIALE PICK · Referral

When a client asks us "which one" in this category, this is the default answer. Others can be right for edge cases, but this is where we start.

OPERATING REVIEW

This tool is listed in the directory. We have not yet published a named operating review from delivery work. When we do, it will appear here.

Alternatives in Referral

Referral platform with strong name-share mechanic.

Simple Shopify referral.

Referral for mid-market and enterprise.

Not sure which to pick?

We deploy and operate Friendbuy.

Tell us your stack. We'll tell you if Friendbuy is the right fit, or which alternative to pick, and run the migration ourselves.