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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Product analytics

GA4

Free web analytics from Google.

eCommerceRetailHospitalityAnalyticsFunnels

WHAT IT IS

Not optional. Free, universal, backed by BigQuery exports. Weak for product-level analysis.

Alternatives in Product analytics

Product analytics for growth teams.

Event analytics with strong query flexibility.

Autocapture-first product analytics.

Open-source product analytics.

Not sure which to pick?

We deploy and operate GA4.

Tell us your stack. We'll tell you if GA4 is the right fit, or which alternative to pick, and run the migration ourselves.