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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Optimizely

Enterprise experimentation.

eCommerceRetailHospitalityA/B testingExperimentation

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WHAT IT IS

Full-stack, feature flags, content experiments. Expensive.

OPERATING REVIEW

This tool is listed in the directory. We have not yet published a named operating review from delivery work. When we do, it will appear here.

Alternatives in A/B testing

Price, offer and content testing for Shopify.

General-purpose experimentation platform.

Privacy-focused A/B testing.

Experimentation with personalization.

Not sure which to pick?

We deploy and operate Optimizely.

Tell us your stack. We'll tell you if Optimizely is the right fit, or which alternative to pick, and run the migration ourselves.