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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Attribution & marketing analyticsLoiale pick

Northbeam

Multi-touch attribution for DTC.

eCommerceRetailAttributionMeasurement

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WHAT IT IS

Blends first-party events, ad platform data and MTA models. Standard in mid-market DTC.

LOIALE PICK · Attribution & marketing analytics

When a client asks us "which one" in this category, this is the default answer. Others can be right for edge cases, but this is where we start.

Alternatives in Attribution & marketing analytics

Dashboards and attribution for Shopify.

MTA and MMM for larger DTC brands.

Attribution for LTV-heavy businesses.

Polar Analytics

Cross-source dashboards for DTC.

Not sure which to pick?

We deploy and operate Northbeam.

Tell us your stack. We'll tell you if Northbeam is the right fit, or which alternative to pick, and run the migration ourselves.