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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Attribution & marketing analytics

Wicked Reports

Attribution for LTV-heavy businesses.

eCommerceRetailAttributionMeasurement

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WHAT IT IS

Popular in info-products and long-cycle DTC.

OPERATING REVIEW

This tool is listed in the directory. We have not yet published a named operating review from delivery work. When we do, it will appear here.

Alternatives in Attribution & marketing analytics

Multi-touch attribution for DTC.

Dashboards and attribution for Shopify.

MTA and MMM for larger DTC brands.

Polar Analytics

Cross-source dashboards for DTC.

Not sure which to pick?

We deploy and operate Wicked Reports.

Tell us your stack. We'll tell you if Wicked Reports is the right fit, or which alternative to pick, and run the migration ourselves.