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Capture

Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.

Activate

Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.

IndustrieseCommerce Retail Hospitality

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Email & marketing automation

Mailchimp

Entry-level ESP with a huge user base.

eCommerceRetailHospitalityEmailAutomation

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WHAT IT IS

Good for early-stage brands and B2B newsletters. Ceiling shows up quickly for ecomm segmentation.

OPERATING REVIEW

This tool is listed in the directory. We have not yet published a named operating review from delivery work. When we do, it will appear here.

Alternatives in Email & marketing automation

The default ESP for Shopify brands under $50M.

Cross-channel engagement platform for scale.

Cross-channel automation with a flexible data model.

SAP-owned CRM for retail and hospitality.

Salesforce Marketing Cloud

Enterprise marketing cloud.

Attentive Email

Attentive's email arm, tightly paired with their SMS.

Not sure which to pick?

We deploy and operate Mailchimp.

Tell us your stack. We'll tell you if Mailchimp is the right fit, or which alternative to pick, and run the migration ourselves.